Lincoln Murphy: Wal*Mart Shopper Segmentation Plan Update - Business Development Manager at Morph Labs

Wal*Mart Shopper Segmentation Plan Update

Apparently someone leaked the internal slides detailing how Wal*Mart developed their "Shopper Segmentation Plan". It is an interesting read and makes perfect sense. If you look at the comments section of the Consumerist there seems to be a lot of negative reaction to these slides. I think it is more of the "whatever Wal*Mart does is bad" reaction than a true reaction to the study.

The slides are here, and remember this was "leaked" so it may not be real.

- Lincoln

Labels: retail

This entry was posted by Lincoln Murphy, on Tuesday, March 6, 2007. You can leave your response.

Wal*Mart Shopper Segmentation Plan Update

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“Wal*Mart Shopper Segmentation Plan Update”