Business Development vs. Sales

Sales = ABC (Always Be Closing)
Business Development = ABO (Always Be Opening)

The focus of business development is not to close as many sales as possible in the shortest time possible (no quotas here), but to build as many relationships as possible over time. In business development you are looking to open doors to create opportunity for the sales team to close sales. These doors must be open or the sales team has less chance. Often, these relationships take years to nurture and are more than worth the trouble.

I thought I came up with this, but I found this from the Book Yourself Solid blog that mentions this different mindset. If you search for ABC, on the other hand, you will find a million articles.

Door kicker via