Pricing Change & Freemium conversation with Assistly

Well... it has been a while since I blogged here, huh?

Earlier this week I interviewed Assistly's SVP, Marketing Matt Trifiro via Video Skype and he spilled his guts for you about why Assistly changed their SaaS pricing strategy, adopted Freemium, and set out to disrupt the market... all at the same time.

==> watch the ~40 minute interview here

Some of the things you'll learn from Matt in this 40 Minute interview

• Whether Assistly is just trying to acquire free users to sell to a company that will monetize them or are they using Freemium to drive revenue?
• What the #1 metric SaaS vendors must focus on for long-term success
• How to use behavior-driven In-App Marketing to effectively segment customers rather than up-front self-selecting market segmentation
• Why SaaS companies shouldn't look at Amazon Web Services as the sales model, but at the Amazon.com e-commerce
• How to create a system for pulling users into the app deeper to grow Customer Lifetime Value (CLV)
• Why they moved away from tiered pricing
• How Assistly moved the pricing / buying decisions to further in the app and extended the "funnel" into the product
• And much more

There is also an .mp3 of the conversation on that page if you just want to download it and listen to the conversation on your iPod.

I hope you enjoy,

Lincoln