Was OfficeDrop forced into Freemium by Mobile App Users?

Healy Jones, VP Marketing at Officedrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them.




>>> here's our conversation on SaaS Freemium

If you aren't familiar with OfficeDrop, it is a really cool SaaS startup out of Boston that started out with the ethos of "web only"... no installed software.

Healy goes into great detail about how they eventually started to use installed software on PCs and Macs to extend their cloud service - they have to integrate with peripherals like document scanners - and then moved into mobile device-native apps.

And that was what CHANGED EVERYTHING!

They realized mobile apps weren't just an extension of the product functionality, but also a distribution channel to new customers.

While that sounds great, what they found forced them to make some massive changes... including adopting the Freemium model.

Healy also goes into detail on how they avoid commoditization in their pricing - especially around storage - and the surprising results they saw when they added a Free plan to their pricing page... it was not what they expected to happen.

Then we round out this amazingly awesome and mind-blowing conversation with some ideas on how to fire up your Free Trial conversion rates.

This is an awesome interview that you will learn a SUPER HUGE TON from and I can't wait for you to watch it.

- Lincoln
(972) -200-9317