Your Product Won't Sell Itself! My Interview w/ Copywriting for Geeks Author Marc-Andre Cournoyer

Is Writing Good Sales Copy still Important? For SaaS & Web App companies it is EVEN MORE IMPORTANT than ever before!

With all of the noise out there, the better your sales copy the more likely you are to stand out from the crowd.

This is why I interviewed Marc-Andre Cournoyer, author of "Copywriting for Geeks" and have shared it with you on the Sixteen Ventures site.

In this interview Marc-Andre talks about how to get into a sales-oriented mindset, why "geeks" - or more technical-oriented folks - might not immediately gravitate toward wanting to "sell" their stuff... and why that is absolutely critical if you want any level of success with the products you build.

Marc-Andre goes on to talk about how good Sales Copy can help sell your products, exactly how he found out the importance of writing good copy and how it basically CHANGED HIS LIFE.

From reading his book, I know that Marc-Andre is as big a fan of Robert Cialdini's book "Influence: The Psychology of Persuasion" (he does a great job of breaking down Cialdini's work and making it applicable to web copywriting in his Copywriting for Geeks book) as I am.

So during our discussion I asked him to give us an example of something you can do right now to improve your sales processes using some of the "Weapons of Influence" from Cialdini's book.

Marc-Andre takes the ball and runs with it, focusing on the Social Proof "weapon" and even shares some techniques to get that BEFORE you launch your product or service.

I hope you enjoy,

Lincoln
(972) 200-9317