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Dallas Shared Work Space

Monday, April 23, 2007 by Lincoln Murphy

Dallas CEO Magazine claims that the entrepreneur and start-up scene in big D is on fire. While that is not up for debate, what is would be the claimed "helpers" of this improved scene: University incubators!

Right. For only $200 a month (give, mostly, or take a bunch), and 3% of your company, you can have your own office in a rundown building with an Internet connection and telephone. Or for nothing you can stay home (or go to Starbucks) and not have to put up with university politics, promised "assistance" that just doesn't materialize, and keep everything you build, since you did it all yourself anyway.

What Dallas needs is a shared work space like they have in San Francisco or New York. While I am sure there are shared work spaces in other cities, there are two specific examples that I want to cite, and those are the cities in which they are located.

The Shared Work Spaces I have referenced in my research are:
By the way, I do not agree with everything they do, but I think they have some interesting points that could work in a Dallas Shared Work Space. They also have stuff that would never fly here.

Now, I am very familiar with Office Business Centers, or "Executive Suites" as they are commonly known. These are fine for people that just need an office to go to to complete paperwork or get away from the family. They are certainly not conducive to the kind of networking and brainstorming a new start-up so desperately needs. In fact, the times I've been to an Executive Suite, I felt like I needed to walk around on tippy toes so I didn't bother anyone.

So I've been sitting on the idea of a Shared Workspace in Dallas for the past couple of months, spurred on by Darren Herman's post at the beginning of this month. Last night, I found out I missed DallasDemoCamp2 and went to the wiki to sign up for DallasBarCamp4 in August so I can make sure I am in the loop. While there, I discovered that in fact, I am not the only one who would like a Shared Work Space in Dallas. In fact, it turns out there are some very energetic people looking for a solution right now. This needs to be explored further.

I will begin to contribute to the cause at the DallasCoworking wiki, but I wanted to post my own background on this topic, along with my vision here, first. I believe the space should be a loft space, very open with high ceilings. There should be private offices for use when privacy is required, such as for sales calls or confidential meetings. The majority of the space should be designed to be open, with areas for people to sit in small teams, and areas for people to work together at a white board. There should be at least one conference room for sales meetings or board meetings.

The logistics of managing private office and conference room requests will not be simple, but could be established via bylaws, agreements from coworkers, and a human being who is in charge of everything (like a landlord/administrative assistant). As for technology infrastructure, I believe there should be a huge, fat pipe to the Internet and a wireless network to connect to it internally. That is it. This is Web 2.0 after all, right?

But what are the qualifications for acceptance into the Shared Work Space? I think there needs to be something, but this cannot be a fraternity of the elite, only letting in those that they know. Rather, there are plenty of places like that; this should be for anyone who wants in. Perhaps the only qualifications would be some interviews by randomly selected coworkers to test personality. Since this is a shared workspace, we must be able to get along; more than that, we must thrive in each other's company. If you are not into that game, don't play. Simple as that.

The only other thing that might be applied to "screen" applicants would be the industry they are in; it would make sense to not have multiple companies competing in the same industry sharing office space. That could get messy and kill everyone's buzz. In fact, by having companies from all different verticals, and consultants in different areas, a fantastic synergy or network effect would take place.

Finally, I don't believe the company that controls the space should get any equity from the companies that "office" there. Now, if that means it is a for-profit venture, then so be it. I would rather pay a for-profit entity, knowing that they are making money off of me, and knowing it might be a bit more than if they weren't, than to give up equity in my venture so I can pay to use their space. That said, if it is a for-profit venture, the charge still cannot be on-par with dedicated office space. It is a fine-line to walk, and I am sure there is much more to it than meets the eye. I believe it is worthwhile to explore it further, at least.

- Lincoln

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Mapsco Dropped the Ball

Sunday, April 22, 2007 by Lincoln Murphy

Disclaimer: Everything contained within this post is speculation on my part, I have no information about the internal workings of Mapsco.

People outside of Texas and Colorado are most likely not familiar with Mapsco (history here). Mapsco produces physical map books, where the entire metro area is broken down over a series of pages and each page is broken down into a grid. You look up a street in the index, and it tells you what grid cell, which is a letter, the address block (2500 - 2700 for example) belongs to. For example, the Mapsco number for the address 11811 Preston Rd. Dallas, TX 75230 (their Dallas retail store) would be 15X; Page 15, Cell X.

Source: Mapsco
Obviously this code is map book specific, both by listing a page and the fact that there is no metro area designation. Some simple modifications, such as grid number vs. page and the addition of a metro prefix, such as DFW, would allow the code to transition from paper to web and back, without adding much heft. It is pretty cool really; shorthand for a physical address would be very, very welcome in today's terse world of IM, texting, etc.

For those in the Dallas / Fort Worth area, until a couple of years ago, Mapsco was almost ubiquitous, at least for businesses that did any amount of local travel. In fact, real estate ads in the newspaper would often list the Mapsco number of the house so you wouldn't have to look it up, just turn to the page in the booklet and be on your way. How great.

Then the Internet changed everything. As web map systems started becoming better and better, adding semi-accurate driving directions, the need for Mapsco suddenly disappeared. It seems the company decided that the only way it could remain relevant was to move away from consumer-oriented mapping and focus on detailed business and government mapping. This was always a large portion of their business, but it seems, at least if you look at their website, that their focus is definitely in those other areas. They have not stopped making retail map books, but I believe they made a strategic decision to focus on business and government. A quick glance at the vendor list from the gigantic Association of American Geographers Annual Meeting in San Francisco last week does not indicate that Mapsco had a presence.

How has this potential shift worked out for them? I don't know. They are still around. I'm not sure if they had plans to move into other states before then decided to hold off when they shifted focus, or even if they did shift focus. This is all from an outside perspective. As a consumer in the DFW area, Mapsco used to be synonymous with mapping, and it simply is not anymore.

So what if you go to the Mapsco site and want to see an interactive map? You are sent to a third part mapping site called Multimap http://www.multimap.com/. I cannot see a direct connection between the two companies (though there may be one), but Multimap does not seem to offer the Mapsco number in their mapping system. I'm guessing someone at Mapsco said "you know, we should at least provide some type of interactive mapping system on our site." Perhaps this was done a few years ago before mashing up with Google, Yahoo! Or Microsoft (GYM) Maps was easy (or possible). At least if Mapsco hooked up with GYM, they might have made a buck or two off of contextual advertising!

But wait, after some digging around on their site, you will find that they do have an online version of their maps; only its not free, and 12 months of "internet mapping" is included with their "VIP" packages. The cheapest is $50 per year, which probably isn't bad for what you get; a package that includes a map book and 50 inquiries with a Data Service Specialist. Also, they do use their Mapsco number in their Store Locations list, and even have a link to a static image of the map grid. Now that is what I'm talking about.

So why am I picking on Mapsco? What did they do to me? Honestly, it is just something I've been obsessed with for a while and thought I would share. A bit of therapy, really. Mapsco may have a thriving business doing what they do. If not, perhaps they might want to listen to my words if as nothing else, a tech-savvy consumer living in their top market.

First of all, let me get one thing clear. I do not believe Mapsco should ditch the map books. There will always be a market for paper maps; and there's are very easy to use. Even when mobile web devices are ubiquitous, there will still be people who want real maps, and the Mapsco numbering system is fantastic. If you need to use a real map, Mapsco is the way to go.

However, I believe they could seriously augment their brand (which still has great value in the DFW area, at least) by offering an online mapping system. You tell me what your Mapsco code is, perhaps in a Craigslist ad or via IM. I throw that in a browser toolbar extension or desktop widget, snag the map, print and I'm out the door. You could do that with addresses now, but it is not always that simple or quick.

How many times have you entered a very detailed, very correct address into GYM maps only to get a puzzled look from your browser? Entering a 6 or 7 digit code to get a map is much better than typing in a whole address. In my experience too, GYM maps are slow. This is with a fast system on a fast broadband connection. I often find myself going back to the "classic" maps rather than the new dynamic maps (at least on Yahoo!) so I can see the full map. I often go to Yahoo! from Google when it simply won't load all of the map pieces. Mapsco wouldn't have to even be dynamically generated. Just give me the grid cell image I'm interested in. Fast, easy, and I'm on my way. In an ironic twist, I believe by improving their brand's standing and putting them back in the "map business" in consumers' minds, this will probably drive up sales of their map books.

Does this solve the problem of door-to-door directions? No. But it will sure get you in the vicinity quick. Take that and the street address and you are good to go. If you want directions, Mapsco could mashup with Google. They need to stick to what they do best and that is the grid and numbering system. Everything else out there someone else is doing and they can just leverage those other systems.

Is it too late for Mapsco, though? Not at all. While, as I said earlier, Mapsco is not where most people's minds go when the term maps is mentioned these days, people still know about the brand and remember it with great affection. I've mentioned this to many people who fondly remember using Mapsco. Unfortunately "Are they still around?" is generally the follow-up to that memory. I'll add this. Not only do I think they still have great brand recognition, this would also be the best time to do this.

From a technology standpoint, this would be relatively easy to implement. First, it seems a company called MapLogic, who licenses GIS data from ESRI, has a product called MapLogic LayoutManager that lets you create real-world map books, complete with street index and everything. It seems some modifications to that system would allow Mapsco to overlay their grid onto any location ESRI has data for (basically everywhere in the world) and put it into book form. This same data could also be leveraged for their web site. According to their site, Mapsco collects their own map data, which means they will have a difficult time scaling their operations (unless they have super-deep pockets).

From a business standpoint their brand is still very well known, at least in the areas where they gained traction over the last 50+ years, and they could leverage that swimmingly. I believe a lot of people in Dallas would really like to see Mapsco come back with a killer service, and would really support them. I know I would.

By the way, Mapsco... if you are reading this, I can help you make this happen! I also have lots of other ideas I didn't list here that I can see coming from this system.

- Lincoln

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