Tuesday, June 24, 2008 by Lincoln Murphy
I have been so busy working at Morph I have neglected my blog. Unfortunately, don't look for that to change anytime soon. I'm going to post a couple of items, but that is it for now. If you absolutely must keep track of me, you can do so on my LinkedIn profile and on Twitter.Labels: linkedin, morph, twitter
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Tuesday, January 15, 2008 by Lincoln Murphy
LinkedIn can only be used for non-commercial purposes...
Is this the first site where 100% of the users are in violation of the terms of service?Labels: linkedin, marketing, random thoughts
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Wednesday, September 26, 2007 by Lincoln Murphy
The more I explore Xobni Insight and come to understand my own true social network, and read articles like this ("Stop Building Social Networks") by Chris at Factory City, the more I realize that "social networking" as we know it is irrelevant to business.
Social networks are an abstraction of real life, and perhaps this is the intention. When you hear average people (not techies or business-folks) talk about MySpace, for instance, the way they "behave" online is different than the way they are in real life. Many have "fake" profiles to hide from their family or employer so they can act a certain way. For a "consumer" site such as MySpace, this could be the intended effect. In some cases they come right out and say what it is, Second Life.But with a business social network, it seems that the true value would come from the opposite of this MySpace effect; the accurate reflection of your real life in your social networking. From a business standpoint, if you tied your "social network" into your actual daily networking activity, your LinkedIn profile would look a lot less impressive. All the people that have 5000+ connections on LinkedIn will be exposed for the invite magnets that they are.
These "social networks" also provide a false sense of inclusion. If Xobni metrics were included with your LinkedIn profile, anyone who thinks you are on a level playing field if you are outside the valley because you have access into the "social network" of the valley players would quickly see the truth. The elite only communicate with each other and they only "accepted" your invitation because they were trying to be nice or increase the number of connections shown on their LinkedIn profile page to look impressive. To test how "in" you are with Valley elite, ask one of your high-powered "social network buddies" to introduce you to one of their connections and see what kind of response you get. Good luck.While Xobni is busy exposing our own real internal "social networks" and will hopefully soon bring it up to the network layer, companies such as Biznik and Xeequa have built (very different) functional networking platforms of their own. I will continue to use LinkedIn to search for resources in a somewhat structured format, but I think it is time to rethink what "social networks" all together; both the underlying functionality and the name "social network."
Rolodex image viaLabels: biznik, linkedin, networking, social, xeequa, xobni
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